Levi's - Redwire DLX

Levi’s caught the iPod bug as well. Announced in January of this year, Levi’s new RedWire DLX denim enclosed a four-way remote control, which allows wearer to play, pause, skip forward and back and adjust the volume, all without removing their iPod from the denim’s pocket. Levi’s also sewn the new denim series with white stitching, to match the iconic white exterior of iPods. One major problem with these is, that one can see from a mile away that you carry an iPod and that the iPod is in a regular pocket and is not being protected in any kind of way.
Currently, the new line is only available at Levi’s Stores in Europe for 200€. Do you really need it?
Info from Freshnessmag