Thursday, March 15, 2007

Vans "3 Feet High" Program



Here is the new Vans "3 Feet High" program, launched in collaboration with Kicks/Hi, Dave's Quality Meat and Huf. These three stores will get the chance to do their own take on classic Vans silhouettes. This coming Saturday will see the launch of the first pairs, where the stores each made a Vans Chukka boot.

"The Vans “3 Feet High: DQM” Chukka consists of a gingham patterned body, 3 lace options, an ingenius play on the famous “off the wall” Vans logo with “off the bone”, gumsole, and leather inner lining.

The Vans “3 Feet High: HUF” Chukka features a tongue-in-cheek play on the snakeskin theme with one lace option stating “Even snakes are afraid of snakes.” Features also include a black leather snakeskin body, a lime green lace option, imprinted HUF lettering on the heel, and all white midsole/sole makes for an all around heater.

The Vans “3 Feet High: KICKS/HI” Chukka is definitely the most colorful shoe of the bunch with lime green, grass green and shop orange. It also utilizes the most materials with a perforated leather toe, suede side panels, faux croc heel, and leather lining."

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