Thursday, October 16, 2008

Lacoste x Shoes-UP

Lacoste has enjoyed over 75 years as France’s leading apparel brand. Shoes-Up is a new magazine dedicated to sneaker and urban cutlure on the international circuit. Together, both brands have cultivated France’s heritage by creating a pair of low-cut black woolen sneakers, a classic black Basque Beret, complimented with a 148-page book of Beret portraits by photographer Charles Levy. The sneakers are trademarked with Lacoste’s alligator embroidered on the outer side, Shoes-Up’s logo on the inner flat, and a beret tassle on the heel. This edition is limited to 160 pairs retailing at 130 Euros ($170 USD), and will be sold throughout Europe’s exclusive boutiques including Colette in Paris, Dover Street Market in London, and Limited Editions in Barcelona as of November 18th.


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