Tuesday, July 14, 2009

After "My boyfriend jeans", "My boyfriend shirt"...What else?

Scott Evan Wasserberger and Jess Zaino of Sew, a Soho, NY custom men's shirt mainstay, recognized that many a woman out there liked nothing more than to slip into her man's button-down after a long day. But, like other recent boyfriend-inspired fashion, they wanted to create a shirt more specifically tailored for a woman, leading them to co-design the Boyfriend Shirt.
The shirt is already a favorite of Jessica Biel and Reese Witherspoon, but Zaino says she created the shirt for every woman, “It's classic, strong and soft all at once.”

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